Breeders' Cup Future Strategic Plans
In its 26th year, the Board of the Breeders' Cup approved a change in direction with four major goals for their long-term strategic plan.
1) Explore the feasibility of a single permanent host site location for the Breeders' Cup World Championships;
2) Establish a new Breeders' Cup Racing Series in partnership with North American and European racetracks to better define and market the road to the Breeders' Cup World Championships;
3) Expand brand marketing and commercial development programs, with an emphasis on digital marketing and social media;
4) Take a new approach to nominations to significantly expand the number of Breeders' Cup eligible horses.
The management team has been tasked with developing specific business plans for approval at the April 2010 Board meeting.
Racing International http://www.racingint.com
1) Explore the feasibility of a single permanent host site location for the Breeders' Cup World Championships;
2) Establish a new Breeders' Cup Racing Series in partnership with North American and European racetracks to better define and market the road to the Breeders' Cup World Championships;
3) Expand brand marketing and commercial development programs, with an emphasis on digital marketing and social media;
4) Take a new approach to nominations to significantly expand the number of Breeders' Cup eligible horses.
The management team has been tasked with developing specific business plans for approval at the April 2010 Board meeting.
Racing International http://www.racingint.com
Posted by susan trevelyan-syke at 12/14/2009 10:17 PM 
Categories: Breeders' Cup 2009
Tags: Breeders' Cup 2009
Categories: Breeders' Cup 2009
Tags: Breeders' Cup 2009
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